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Category: Advertising

Important Tips on using Google Adwords effectively

Want to learn how to optimize your ads, increase click- rates , reduce advertising costs and maximize return on investment quickly ? The following tips will help you achieve all that.Right keywordsYou must know where your conversions are high bas… more »

The Blog as a marketing tool

The blog has become a very powerful online advertising tool and search engines (Google , Yahoo , Bing , etc. ) rely heavily on the content of blogs to get relevant searches for their users. Here I mention five basic reasons why you should use the blog… more »

Building business brand on the internet

One important aspect often forgotten when starting a business is building the brand image. This is not surprising, since the concept of “branding "is commonly used by marketers and sales people, but unfamiliar to the general public.The first aspect t… more »

How to Effectively Launch Your New Product

The general rule is that before product/service launch, there should be a well established marketing plan which is detailed, structured and taking into account the targeted customers.The plan involves several steps that include the expected impact at… more »