How to properly use social networks

By brooger on Jan 6, 2010 | In Marketing Tips | 2 feedbacks »

Social networks are the "new toy" for all of us who are dedicated to making SEM -Search Engine Marketing. Shortly after starting to use them, we can see the immediate effect they have on the dissemination of content. We choose every format imaginable to spread our message: microblogging blogs (no longer than 140 characters), shared bookmarks, videos, pictures, free articles, applications.

The versatility and effectiveness of this new channel arouses enthusiasm. However, learning to use them is a process that takes time, and, like everything in life, we've made many mistakes, until they have become a fundamental part of our online marketing activities.

Follow up:

The special social media have the power to segment our message. Thus, we can convey a specific message for each community, in certain situations and with very concrete goals. But it is best used in "homeopathic doses" rather than flooding it with our messages. We must remember two fundamental factors:

• People of all ages, spend most time on social networks rather than on other websites "traditional" (eg, online news portals)

• Most of the time people spend on social media (much) do so for pleasure (that is, to socialize, meet others, see issues that are important to them with their group membership, and share content) Just as we all hate it when watching a movie which is not interesting, the transmission is interrupted by commercial messages, users also hate when some "infiltrates" the community with advertising messages in the manner such as "Look at the offers of the month .... Com" . Without doubt, this is the fastest path to the failure of social communication strategies.

So why not offer a service, but not to impose it. To bring quality content, assisting, and establishing brand presence. This means that, people involved in the promotion in social media, should exercise extreme ingenuity and production of "viralizar" that is popular, and which potential users want to share between them.

There are excellent examples of effective corporate communication in social media. One such case is that of Pizza Hut Facebook. In itself, the page is not anything extraordinary. But the creativity with which they are made that makes those who want instantly between a steaming, crispy pizza from Pizza Hut, obviously.

Other companies offer applications through social media for users to interact. Such is the case of Victoria's Secret on Facebook. The Facebook page has videos of processions unprecedented fashion lovers, and a very fun application to be able to assemble your own set. No doubt the girls happy to have a good time fantasizing about what the proposals for Victoria's Secret will stay.

These are just two of many examples of incredibly popular pages on social media companies. No direct marketing, there is no compulsion to buy, no "end of month deals, but people come in torrents, either to know what is the variety of Hawaiian pizza from Pizza Hut, or choose the clothes they love.