Viral Marketing- Why humor is an effective tool

By brooger on Nov 23, 2009 | In Marketing Tips | Send feedback »

Humor could be the next tool to rejuvenate your viral marketing. Its potential in marketing your business is enormous. People are much more likely to share a joke or a funny picture than anything else. Humor is one of the best contents for viral marketing by e-mail.

A study by Sharpe Partners, an agency Interactive Marketing, Found that 89% of Internet users adults share content with others via e-mail. This is great news for businesses that use e-mail to sell their products.

Follow up:

The study generated some interesting results regarding the type of content transmitted most often. The most popular content is the humor...

The second most popular category is news, followed by healthcare and medical information, religious and spiritual material, games, business and personal finances, information and Sports / Leisure / ... in that order. It is easy to see that the humor is the best content for your viral marketing by e-mail.

Cartoons, jokes and funny video clips are among the things that can be added to an e-mail to make sure it is Viral. People will want to pass something that makes them laugh. They are much more likely to send your e-mail to their friends and relatives if it is more of a joke rather than advertising.

Including humor in your viral marketing, especially in e-mail campaign, can be great way to reach many prospects. Make people laugh, and they will in turn make your business smile!