Besides search engine, provides many other features you can use to expand and grow your business. These features can be used in and marketing your business. During this period of recession, taking advantage of these Google features should see your sales increase.

Keeping yourself up to date with new Google features may significantly aid in growth of your business. Use of these features is not restricted to online businesses, as they can also be exploited for the benefits of offline businesses.

The following are some of Google’s features that businesses, small, medium or big ones can use to promote growth and increase returns.

Blogger

This is a free Google application that enables you to create your own blog. It is very easy to set up and start blogging. A blog is kind of website where you keep adding content. It is more of an online diary. And what are benefits of starting a blog? Regularly updating a blog is one way to make your content be easily indexed by major search engines. Subsequently your contents rank high in search engines pages, Google included.

That means large number of visitors to your blog. As long as you blog on issues related to your business, you can easily redirect blog visitors to your business website, where these visitors can turn out to be customers. You can also add banners on your blog to advertise your business to blog users.

Google voice

This application allows you to have one central phone number for multiple users. This number is provided free by Google (it is currently by invitation only but you may request an invitation before it is made publicly available). The number provides the user with many features- emailing text message left, taking voice mail, routing an incoming call to your office/cell/home. Using this Google application, you place a “call me” icon on your website so that visitors to your website can immediately be connected with your office.

This is indeed a great way to connect with many potential customers.

Google Profile

This application enables you to control what Google says about your business.Google profile page has a custom URL and provides you with an opportunity to supply information about your business, besides linking to other important information about your firm such website, Blogs etc. This is definitely one way to promote your business image and reputation.

The above three Google applications discussed are only a few examples that Google offers and which can help market your products or services. For more information about new Google applications, visit Google labs. In Google labs you can participate in using applications before they are made available to the public.


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